Gearbox Boss Says In-Game Ads Are Good For Gamers

March 29, 2008

Old Philips Factory

If there is one thing that seems to piss off hardcore gamers, it’s advertising in their beloved games.  Gearbox Software president Randy Pitchford has actually had to defend himself publicly on the Gearbox website after Gearbox gamers showered him with wrath following his decision to partner with Double Fusion to integrate advertising into Gearbox games.  Saying that Gearbox hates “exploitive advertising that doesn’t offer value to the gamer”, Pitchford says that in-game advertising actually brings authenticity, better games through increased budgets, and out-of-game promotion that increases the user base for online gaming.  In the end, in-game advertising is good for gamers.  What a spin doctor!

In-Game Philips Ad


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