The Many Uses Of Qik

March 23, 2008

Qik Logo An interesting article from Los Angeles Times Interactive details the many uses of Qik, the new media startup that allows you to lifestream in real-time from your Nokia cellphone. Video streams live to the Qik website where it is saved for re-broadcast and even enable real-time chat as you’re taping.

While a tool that can undoubtedly be used for fun and games, Qik has several more practical uses according to the article. Hardcore user Jason Calacanis, founder of Mahalo, a human-powered search engine, finds quick a useful addition to his other online social networking activities. “My whole existence online is one big focus group,” said Calacanis, allowing him the insight and connections into his target market that he requires to build a product that people will try.

Besides its obvious business uses, Qik has been used for more compassionate reasons as well. One woman, whose paternal grandmother was in her death throes, was able to broadcast her grandmother via Qik so that her father, located thousands of miles away was able to see her and ultimately get to her bedside the day before she died.

Of course Qik has not-so-great implications as well. Like Calacanis notes, “The worst moment in almost everybody’s life is going to be captured on film”. But then again, we all know how few of us actually learn from our mistakes. History tends to repeat itself over and over again. But with a self-imposed big bro watching over us as technology turns life into one big lifestream, and with big bro’s vision saved on the web, maybe we’ll finally be able to learn from our mistakes by having the ability to review them. Maybe.


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