Over the weekend Loic Le Meur kicked off a conversation in the blogosphere about the centralization of our web personalities. Le Meur is an avid believer in our personal blogs being our central hub on the web. I agree with him, but as the internet evolves, we’re seeing ourselves spread out into different social networks, aggregators, etc. The conversation revolved around a social map Le Meur drew that visualized how he was connected on the internet with his blog being the central point. I found the concept so interesting that I set up Social Graph Central, a blog solely dedicated to showcasing social maps drawn by or hand or by software, of netizens. I encourage you to email me at juskai at shaw dot ca with yours and I’ll either post it for you or set you up as an author on the blog so you can contribute yourself. Let’s make this the world’s largest collection of social maps, centralized. Check out the video above of Le Meur discussing the whole conversation.


In a quickly thrown together press conference, Google CEO Eric Schmidt and Facebook founder Mark Zuckerberg announced that the search engine giant will be acquiring Facebook for $25 billion in cash and stock giving Google a 98.4% stake in the company. Microsoft will retain a 1.6% ownership share thanks to a $240 million investment in October 2007 giving it a valuation of $15 billion at that time.

Now Facebook will be open to OpenSocial and Facebook apps will be used on Google’s Android mobile platform. Now know as GoogleFace, Google’s Facebook will still be run by Mark Zuckerberg after the FCC and Department of Justice approve the deal.

Schmidt said that one of the key reasons Google bought Facebook was due to the many of its key employees defecting to Facebook over the past couple of months. “So now they’re back where they all belong”, said Schmidt. We wonder now if this deal had been in the works for a while now. Did all those Google employees heading to Facebook know about the deal? We think so.

April Fools! via InfoWorld

Porno Vending Machine

Porno Vending MachineWhile in North America we have 24/7 paper-bag porno shops, in Japan they have the type of street vending machines we’re used to grabbing a can of coke from. Inside the Interesting 16 box is a nice selection of, um, adult materials and if that form of media strikes your fancy, all’s you have to do is pop your driver’s license in the slot on the right to verify you’re of legal age. Do people actually do this during the day?

Loic Le Meur’s Social Map

Big fan of this pic I came across via Seesmic founder Loic Le Meur’s Twitter feed. Kind of an old media rendition of a new media social map.

Old Philips Factory

If there is one thing that seems to piss off hardcore gamers, it’s advertising in their beloved games.  Gearbox Software president Randy Pitchford has actually had to defend himself publicly on the Gearbox website after Gearbox gamers showered him with wrath following his decision to partner with Double Fusion to integrate advertising into Gearbox games.  Saying that Gearbox hates “exploitive advertising that doesn’t offer value to the gamer”, Pitchford says that in-game advertising actually brings authenticity, better games through increased budgets, and out-of-game promotion that increases the user base for online gaming.  In the end, in-game advertising is good for gamers.  What a spin doctor!

In-Game Philips Ad

Barack ObamaInteresting article from the Washington Post has revealed that for every dollar spent on internet advertising by the Barack Obama presidential campaign, $27.16 were raised in the first two months of 2008. Not all of the $91 million raised in January and February were donated by internet followers, but the majority was.

Obama’s internet strategy all along has been “to build an online relationship” with supporters who will not only donate dollars, but also their time to perform essential tasks such as registering voters. Ads for Obama pop up everywhere from political blogs to traditional newspaper websites, and even on search engine home pages connected to certain search terms.

One potential point of interest that should be noted is the subtle way Obama is able to attract donations. While the Clinton campaign, which lags way behind in online strategy, comes straight out and asks for money in its emails, Obama’s links from ads and emails always direct the potential supporter to sign-up pages for online groups or invitations to Obama events. It seems that by building a real relationship with supporters and not making them feel useful only for their money, Obama has actually attracted record amounts of fundraising dollars. Definitely a useful lesson for those who are looking to use new media technologies to raise money for their various ventures in the future.

But there is another unmentioned point of interest to be taken from the article-the return on investment from the internet campaigns of Hillary Clinton and potentially John McCain actually dwarf the ROI stemming from Obama’s internet ad spending. While Clinton raised $37 million in the first 2 months of 2008, a small amount compared to Obama’s $91 million, she only spent a total of $369, 000 to raise that amount-an ROI of $100.27 for every dollar spent. McCain spent $262, 000 to raise $22 million, though no numbers have been released detailing how much of the $22 million came from internet fundraising. Even if McCain only raised $11 million from his internet ad spending, that would still render an ROI of $41.98 for every dollar spent.

So in the end, it seems we’ll have to wait for the election results to see which internet strategy is more effective. If Clinton’s impressive ROI for internet ad spending doesn’t translate into votes, it’s pretty well useless. Maybe ROI should encompass votes renders from internet ad spending as well. We have a while to wait to find out the truth. In the meantime, expect plenty more articles from all the popular news sources about how Obama is revolutionizing online campaigning, even though the numbers state otherwise.

Forrester TechnographicsForrester Technographic Data is now available on their website giving marketers some high-end insight into the which social media outlets to target in order to reach their target market more effectively. All the data provided comes from Forrester surveys conducted in the 1st and 2nd quarters of 2007.

Via Web Strategy by Jeremiah